Robots, Revolution, and the

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Will’s session took an in-depth look at how big and small companies alike boost content creation productivity by tapping into the power of AI writing. All who attended learned effective strategies for harnessing AI to replace + hours of work per piece while maintaining a genuine connection with their human audience and preserving their unique brand story and style. Will presented case studies and offered practical advice and inspiration for marketers based on months of hands-on work.


Julia McCoy and Content at Scale Julia McCoy is a trailblazing entrepreneur and online content Israel Mobile Number List strategy thought leader who has spent her career helping marketers scale their content creation process for maximum revenue. In her role as President at Content at Scale, Julia helps human writers and marketers create high-quality AI-generated content. Content creators across the globe have implemented Julia’s ideas, and she is a trusted voice in the AI content creation space.





Robots, Revolution, and the Death of ChatGPT Will’s presentation, “Robots, Revolution, and the Death of ChatGPT,” is the second installment in his “AI Sandwich” series. It’s an update from his previous Pubcon presentation, “Chatbots, AI, and the Marketer’s Conundrum,” when generative AI first broke ground in late and early In his first presentation, he discussed the AI buzz and listed some popular AI content creation tools (Midjourney, Jasper, Originality.ai, etc.). This experienced SEO and content marketer expanded upon these ideas in his second presentation, with updates that include: Data points Real-world case studies Tips to help marketers improve content creation and edit AI-created content What is the AI Sandwich technique?