while established businesses can

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Person using remote control on their streaming device Advertising on streaming television is an affordable way for businesses to fill their upper funnel while capitalizing on the creative flexibility, targeting, and measurement capabilities of digital advertising. Emerging brands can use streaming advertising to leverage the mass reach and advanced targeting capabilities of long-form streaming to help build awareness.


while established businesses can use it to connect with Bolivia Phone Number List coveted audience segments who do not engage with traditional media. The industry term for streaming long-form content directly to viewers via the internet through TVs or devices is called OTT. This post will further define OTT and expand on its benefits, including targeting, measurement, and branding. About OTT Defining OTT OTT stands for over-the-top and refers to content streamed on apps and services, such as Hulu, Discovery+, or Peacock. You can watch OTT content on any device connected to the internet.





The term originates from the now common practice of consumers going “over the top” of a cable box, bypassing cable/satellite subscriptions or broadcast TV to stream long-form, premium video (such as scripted TV shows). Advertisers can also use the term OTT to distinguish streaming tv shows and movies from user-generated online video (for example, unboxing videos on YouTube made by an influencer is not OTT content.) What is CTV? CTV is a subset of OTT. CTV stands for connected television and refers to a device that delivers video by connecting to a TV. CTV examples: HDMI sticks: Amazon Fire TV, Apple TV, Roku Gaming consoles Connected television sets, such as smart