Trade Marketing plan? Trade Marketing does not involve tasks

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A few practices are key to helping you build a solid Trade Marketing strategy that really drives the producer towards their goals. These tasks apply to the routine of action in distribution channels and also affect product planning. See which are the most important practices that generate results! Sampling actions Distributing samples of a product or offering it as an experiment at a point of sale is an old strategy that produces excellent results! The consumer can try before buying, and if the rating is positive, the chances of purchasing increase. Continuing this practice ensures greater acceptance, especially in launch


periods. Exhibition focused on merchandising Another very old and solid tool Malaysia Mobile Number List is the development of merchandising practices in the exhibition of products in channels. The idea is to capture the buyer's attention, and for that, banners, displays and other visual elements that attract attention are used. This highlighting of the products helps to stimulate the purchase, even on an experimental basis. Featured design In the conception of the product, the design of the packaging is a factor that can be considered a pillar of Trade Marketing, since the visual issue draws the attention of a shopper. ADVERTISEMENT A differentiated presentation is





important to add value to the product and stimulate purchase. How to execute a so complex that only a specialist in the function can perform them. However, you must have extensive knowledge to reduce the margin of error. To help you with this task, we have developed 3 very useful tips. Join us! Identify the needs of your product distributor First, the trade marketing professional needs to discover what the distributors' needs are. To do this, you must know what types of products your customers are looking for , what are the main benefits they are looking for, and which are the most relevant. The research carried out with the help of a shopper or retailer must answer these questions quickly and accurately. The information collected will be the initial basis to form a well-structured strategy that meets each particular distributor and begins a successful